With the evolution of technology and user needs, the concept of User Experience has begun to have a different meaning in the process of creating a product, either physically or digitally, involving several areas of activity. In order to create products as close as possible to user needs, in addition to the ongoing research that they are doing, neuroscience has begun to be a new area of interest to the UX Designers, precisely because it provides a much more solid foundation on that they can build.
The importance of neuroscience in the User Experience process
