One of the biggest challenges for digital designers is creating something that actually works well for the people who use it – because these days User Experience (UX) is king. And with more and more companies beginning to use Augmented Reality, in everything from retail and marketing to architecture and medicine, that challenge is stepping up a notch. The blending of the digital and physical realms means that a user’s experience is becoming more complicated. Read in full
4 ways to make sure your Augmented Reality app works for your users
