The value of software design in a digital product

“One of the abstract terms we use in software development is business value. It’s one of many. As an industry, we are very good at producing ambiguous terms and acronyms that end in DD (TDD, BDD, DDD and the list continues).  But that’s a different matter. I often find myself in conversations on what business value is, and more importantly, how do we quantify it.  And, most of the times, I end up making a case that there are also other aspects that bring value, apart from the features themselves. Read in full